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Placing An Ad

What Are Your Current Publication Listing Fees?

Below you will find all of our publication ad fees. Please note that all states have the same fees with the exception of Florida. All renewals, copy changes, and parts/accessories must be placed via

Florida Publication Price Guide
Black & White 1½ x 2 inch Photo Ad in any 1 Edition w/25 words $29.00
Additional Words $1.00 for 3
Internet Ad (With Paid Publication Ad) Free

By Regular Or Email Only
Renewals: It is $19.00 to renew a private photo ad that ran within the past 12 issues. Payment must be accompanied with customer I.D. number, ad description and edition in which the ad last ran.
25 Words Parts/Accessories Ad: These ads are $15.00 and run until the item is sold or the maximum of 3 issues. Description must be accompanied with payment. No complete vehicles accepted in parts/accessories ads.
Copy Change Charge: A charge of $10.00 entitles you to one additional week of advertising. Payment must be accompanied with customer I.D. number, ad description and edition in which the ad is currently running.
Ad Deadline: Our normal advertising deadline is Friday at 12 p.m., Eastern Standard Time. Please contact us for holiday deadlines. Deadlines are subject to change without notice.

Florida Publication Ads Will Run For 4 Weeks (2 issues).
Commercial rates are available upon request.

Chesapeake Edition (DE & MD) Publication Price Guide
Publication Ad with Black & White Photo $49.00
Publication Ad with Color Photo $69.00
Additional Words $1.00 for 3
Internet Ad (With Paid Publication Ad) Free

NJ, NY & PA Edition Publication Price Guide
Publication Ad with Black & White Photo $49.00
Publication Ad with Color Photo $69.00
Publication Ad with Color Photo & Featured Cover Ad In 1 Issue $119.00
Additional Words $1.00 for 3
Internet Ad (With Paid Publication Ad) Free

By Regular Or Email Only
Renewals: It is $31.00 to renew a private photo ad that ran within the past 12 issues. Payment must be accompanied with customer I.D. number, ad description and edition in which the ad last ran. Ads can not be renewed online. Please contact us to renew your ad.
25 Words Parts/Accessories Ad: These ads are $15.00 and run until the item is sold or the maximum of 3 issues. Description must be accompanied with payment. No complete vehicles accepted in parts/accessories ads. This type of add can not be placed online.
Copy Change Charge: A charge of $15.00 entitles you to one additional issue. Payment must be accompanied with customer I.D. number, ad description and edition in which the ad is currently running. Print and Print with Internet ads can not be changed online.
Ad Deadline: Our normal advertising deadline is Friday at 12 p.m., Eastern Standard Time. Please contact us for holiday deadlines. Deadlines are subject to change without notice.

NJ, NY, PA & Chesapeake Edition (DE & MD)
Ads
Will Run Until Sold Or 3 Issues Maximum.
Commercial rates are available upon request.

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What Are Your Current Internet (Only) Listing Fees?
Below you will find all of our Internet (only) ad fees. These fees apply to all Internet ads that are placed without a publication ad. If you would like to place an Internet and Publication ad together, please see our rates listed in the section above.

Internet (Only) Ad Price Guide
Internet Ad With 3 Photos $10.00
Bold Title (optional) $2.00
Featured (optional) $2.00
Special Icon (optional) $1.00

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How Do I Place An Ad?
Placing an ad with the Boat Shopper is now easier than ever. Choose the "Place An Ad" link from the menu on the left or choose the "Place Ad" icon at the top of the page. Once you are on the "Place An Ad" page, follow our step by step Place An Ad Wizard.

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When Will My Ad Be Published And/Or Placed Online?
Your online ad will appear immediately (unless you choose the "pay by check" method). Distribution of publications vary by zone. To find out when your publication ad will appear in our latest book(s), please contact one of our offices nearest you by clicking here. Please make sure to include your Name, Address, City & State along with the vessel's Year, Make and Keyword (Model) and your Phone Number used in the ad.

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How Long Will My Ad Run?
All ads placed for our Florida publication will run for 4 weeks (2 issues). All other states will run until sold or 3 issues maximum.

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Why Do I Get An Error When Placing My Ad?
This problem usually occurs when the photo you are uploading is larger than our system can handle. You will also receive this error if the photo is in the wrong format. Please read below for photo size and format requirements.

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What Size Should I Make My Photo?
Please make sure your photo is no larger than 640 pixels wide by 480 pixels high (640x480).

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What Photo Format Do You Require?
We only allow jpg formatted photos with the .jpg extension (.jpeg & .jp2 formats will not upload - Correct example: myphoto.jpg). Also, please make sure your photo is optimized for the internet and the color mode is set to RGB color. Failer to do so may result in your photo not appearing online.

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I Do Not Have A Photo Program. How Do I Resize Or Format My Photo?
We have a very easy to use photo program that you can download if you need to resize your photos. This program is small in size and it comes pre-configured to our system requirements. Click here to download Photo Resizer 1.0 and view instructions on how to use the program.

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I Just Placed An Ad. Why Doesn't The Photo I Uploaded Display?
Please make sure that the photo you uploaded is in .jpg format (.jpeg & .jp2 formats will not upload) and the color mode is set to RGB color. Also, we recommend waiting at least one business day for your photo to appear online. If you continue to have a problem, check the "Preferences" setting in your browser and ensure that images are set to load automatically. If you get a generic icon for each image, auto-load is not set. You can right click on these icons to manually load images.

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I Do Not Want The Ad I Just Placed, Do You Issue Refunds?
If your ad was placed online, we will not be able to issue you a refund. If your ad was sent to us via US mail or email, and is still in review, we can issue a refund. Always make sure you are ready to make a purchase before placing your ad.

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How Do I Change My Photo And Ad Information?
While your ad is still current you may make changes, however, a copy change charge will apply. A charge of $10.00 for Florida customers or $15.00 for customers outside of Florida entitles you to one additional week of advertising. Payment must be accompanied with customer I.D. number, ad description and edition in which the ad is currently running. Copy change deadline is Sat. 3pm prior to issue date. A copy change will only be accepted by regular or

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How Do I Renew My Ad?
Renewals are accepted by regular or only. The renewal charge is $19.00 for FL. customers and $31.00 for customers outside of FL. To qualify, your private photo ad must ran within the past 12 issues. Payment must be accompanied with customer I.D. number, ad description and edition in which the ad last ran.

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